Volvo establishes new ‘M’ car-sharing brand

first_img PlayThe Rolls-Royce Boat Tail may be the most expensive new car everPlay3 common new car problems (and how to prevent them) | Maintenance Advice | Driving.caPlayFinal 5 Minivan Contenders | Driving.caPlay2021 Volvo XC90 Recharge | Ministry of Interior Affairs | Driving.caPlayThe 2022 Ford F-150 Lightning is a new take on Canada’s fave truck | Driving.caPlayBuying a used Toyota Tundra? Check these 5 things first | Used Truck Advice | Driving.caPlayCanada’s most efficient trucks in 2021 | Driving.caPlay3 ways to make night driving safer and more comfortable | Advice | Driving.caPlayDriving into the Future: Sustainability and Innovation in tomorrow’s cars | virtual panelPlayThese spy shots get us an early glimpse of some future models | advertisement Trending Videos The automaker already operates a car-sharing service in Sweden, Sunfleet, with a fleet of 1,700 cars. That company will become integrated into M in 2019.Volvo is currently testing the M service in Stockholm, Sweden, but is searching for applicants for beta testing on a broader scale in the fall. See More Videos Buy It! Princess Diana’s humble little 1981 Ford Escort is up for auction An engagement gift from Prince Charles, the car is being sold by a Princess Di “superfan” Trending in Canada The Rolls-Royce Boat Tail may be the most expensive new car evercenter_img COMMENTSSHARE YOUR THOUGHTS We encourage all readers to share their views on our articles using Facebook commenting Visit our FAQ page for more information. ‹ Previous Next › Created with Raphaël 2.1.2Created with Raphaël 2.1.2 New Volvo S60 R-design  Volvo Volvo launched its all-new M brand on July 4, an app-based car-sharing service providing “dependable, on-demand access to cars” in lieu of traditional car ownership or leasing.It’s not clear exactly how M will provide that access or fulfill Volvo’s new mission of offering its customers “Freedom to Move” other than that it will use “proprietary learning technology” to better understand users’ specific needs.What is clear is that Volvo will launch the service in Sweden and in the U.S. in the spring of 2019. Volvo did not mention whether there is a timeline to bring M to the Canadian market. RELATED TAGSVolvoNewslast_img read more