Hawaii Support The Guardian ‘A family against a billionaire’: twist in battle over Zuckerberg’s Hawaiian estate Facebook Parcels near Facebook CEO’s property auctioned off amid lengthy fight over Native Hawaiian land rights Amid angry shouts of “hewa!” (wrong!) and “illegal sales”, four parcels of land surrounded by the 700-acre estate of the Facebook CEO, Mark Zuckerberg, were auctioned Friday on the island of Kauai.But in a surprise twist, the bidder backed by Zuckerberg won only three of the parcels, while a rival group prevailed on the fourth.In a contentious transaction, attorneys bid on behalf of their clients. On one side was a group led by several members of the holdout Rapozo family; on the other was the retired Hawaiian studies professor Carlos Andrade, a relative of the Rapozos said to have the financial backing of Zuckerberg. Share on WhatsApp Last modified on Mon 8 Apr 2019 15.24 EDT Share on Twitter Share via Email Demonstrators targeted the Facebook CEO. Photograph: Jon Letman Shares688688 Pinterest Facebook Share on Facebook Share on Twitter Since you’re here… Read more Twitter A commissioner read parcel numbers as the attorneys quietly called their bids until all four parcels were sold: parcels 19, 25, and 26 went for $300,000, $460,000, and $300,000 to Andrade. news Reuse this content Mark Zuckerberg Jon Letman in Lihue But parcel 17 was bought for $700,000 by the Rapozos. Andrade and the self-described “holdout” Rapozos are descendants of Manuel Rapozo, a Portuguese citizen who emigrated from the Azores to Hawaii in 1882.“A family against a billionaire. That’s what this is. It’s one family against a billionaire. Having to bid for our own property!” shouted one of the land owners, Alika Guerrero, dressed in a black T-shirt reading “Culture, Heritage, Ohana (family)”.The four land parcels, called kuleana in Hawaiian, range from 5,200 sq ft to 1.59 acres and are entirely surrounded by Zuckerberg’s property. They were ordered to be auctioned by fifth circuit judge Kathleen Watanabe in an attempt to resolve a dispute that has pitted relatives and neighbors against one other.Even before the midday auction, family and community members protested outside the courthouse, holding Hawaiian flags, ceremonial ti plant leaves, and handmade signs bearing slogans like “Mark you Zuck!” and “Study kuleana, Zuckerberg!” Angry members of the Rapozos marked Zuckerberg as absent, even as he was being schooled in the complex world of traditional Hawaiian land ownership.Andrade did not attend the auction or respond to earlier requests for comment, but he did make his case for quiet title in an op-ed column today in Kauai’s Garden Island newspaper.Andrade maintains he alone cleared, surveyed, and maintained the parcels, planted crops, paid taxes, and built a dwelling on the remote, undeveloped land.Cecilia Rapozo Inanod, Andrade’s cousin, long thought he had been a good steward of the land, but had shut out other family members, even changing locks on gates to keep people away. “As a university professor of Hawaiian studies, he should be worried about putting Hawaiians on the land, not selling it to billionaires,” she said.For his part, Zuckerberg has not engaged directly with neighbors on his adopted island home in the Pacific, where the largely undeveloped estate sprawls along a high bluff with sweeping views of the central Pacific.The auction stems from what had previously been an obscure Hawaiian law called the Kuleana Act of 1850, that granted plots of land to Native Hawaiians and other residents.But the relatively little-known quiet title gained notoriety in late 2016 after Andrade threatened to take his relatives to court to gain ownership.Zuckerberg’s involvement with Andrade sparked accusations that the Facebook CEO was a neocolonial settler on an island with a long history of overthrow, occupation, displacement and marginalization of Kanaka Maoli – Native Hawaiians – by foreigners.In 2017, pushback in the community led Zuckerberg to write a guest column in the local newspaper explaining that he was abandoning his quiet title actions and would “work together with the community on a new approach”.The tech mogul, with an estimated fortune of $65bn, once again found himself issuing a public apology.But the quiet title was carried on by Andrade with suspected support from Northshore Kalo, a front company for Zuckerberg.This week the Garden Island published accounts of new claims that “deceitful, high-pressure sales tactics” had been used against kuleana owners in a bid to coerce them to sell their land. This article is more than 3 months old Topics Pinterest ‘A blemish in his sanctuary’: the battle behind Mark Zuckerberg’s Hawaii estate A beach near the land owned by Mark Zuckerberg in Kauai.Photograph: Ron Kosen/AP Sat 23 Mar 2019 04.00 EDT Share on Messenger Oahu resident Healani Sonoda-Pale, who owns kuleana land on Molokai, flew to Kauai to support the Rapozo family and described the disputed land parcels as mele inoa – the “song of our name”. She is also monitoring four separate bills related to quiet title as they move through Hawaii’s state legislature which, she said, is a positive step.“Unfortunately, you have to take somebody like Zuckerberg to come here and start doing this,” said Sonoda-Pale, adding: “It’s very complex, our land systems here, so if you’re going to come here to Hawaii, please do your research and actually have respect for the people here,” she said.Speaking outside the courthouse, Guerrero, the kuleana owner who lives on Maui, said he wants to raise awareness of what he called the “abusive use” of quiet title law to inspiring other families in Hawaii to avoid situations in which one relative sues other family members for the sale of the property.Before the bidding began, Guerrero said that no matter what happened today, “to me, we’ve won in the sense that we’ve [raised awareness] to anybody that you cannot come to Hawaii, find one of our relatives, convince them to sue the rest of the family, and get away with it.” Share via Email Share on LinkedIn Hawaii Attorneys bid on behalf of their clients. Photograph: Jon Letman Indigenous peoples Twitter Twitter Share on Facebook Share on Pinterest Shannon Buckner, of the Rapozo family, peers through the gate surrounding Mark Zuckerberg’s Kauai estate. Photograph: Dennis Fujimoto/The Guardian Pinterest This article is more than 3 months old Facebook Facebook … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you.
This article is more than 2 months old This article is more than 2 months old Democrats push to set date for Robert Mueller to testify to House committee Guardian staff and Reuters Share on LinkedIn Share via Email Wed 1 May 2019 10.16 EDT Representative Jerry Nadler told reporters that special counsel could testify in May on Trump-Russia investigation Barr testifies to Congress – live updates Russia Robert Mueller Democrats are negotiating an agreement for Robert Mueller to testify to Congress next month on his Trump-Russia investigation, according to a key committee chairman.Representative Jerry Nadler, who heads the House judiciary committee, indicated that a deal was close in remarks to reporters in Washington on Wednesday.Nadler said it was important to have Mueller testify “which they’ve agreed to do subject to setting a date, and we’ll see if they do that, sometime in May,” Reuters reported.It is understood that Nadler was referring to a previous statement from William Barr, the attorney general, that he had no objection to Mueller testifying to Congress about the inquiry.Nadler’s committee is reviewing Mueller’s investigation into Russian election interference in 2016 and possible attempts by Donald Trump to impede the investigation.It emerged on Tuesday that Mueller wrote to Barr expressing frustration with how he characterized the conclusions of his investigation.Mueller concluded his investigation last month and delivered a final report to Barr, spanning more than more than 400 pages. Mueller’s report, which was made public on 18 April, revealed nearly a dozen instances in which the actions of the president and his campaign may have amounted to obstruction. The report also stated that the Trump campaign was “receptive” to assistance from Moscow during the 2016 election and expected to benefit from Russian interference.But in a letter released on 24 March – before the report came out – Barr cited Mueller’s conclusion that there was no criminal conspiracy between the Trump campaign and Moscow and declared he did not believe there was sufficient evidence to charge Trump with obstruction of justice.Meanwhile, the top Democrat on the Senate judiciary committee requested that the panel also hold a hearing with Mueller. The California senator Dianne Feinstein said on Wednesday that she had asked the Republican committee chairman, Senator Lindsey Graham, to invite Mueller to testify. However, Graham has said he does not think the special counsel needs to appear. Robert Mueller.Photograph: Saul Loeb/AFP/Getty Images Reuse this content Share on Pinterest news Share on Facebook Support The Guardian Donald Trump Share on Facebook Trump-Russia investigation Robert Mueller Share on Messenger Share on Twitter Share on WhatsApp Topics Shares3,9003900 Since you’re here… … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. First published on Wed 1 May 2019 10.03 EDT Share via Email Share on Twitter
What: Annual Assistive Technology Industry Association (ATIA) Conference and ExhibitionWhere: Renaissance Schaumburg Hotel and Convention Center, Schaumburg (Chicago), IllinoisWhen: October 27-30, 2010Why: Over 150 assistive technology educational sessions will be offered, you can browse through the latest devices available in the exhibit hall, and you can connect with other professionals, parents, users, or manufacturers. The sessions focus on several assistive technology related issues, including everyday technologies, research and professional development, augmentative and alternative communication, and policy to practice. Free CEUs will be offered.Register online today!Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedINDATA Receives Award for Assistive Technology VideoOctober 5, 2009In “Testimonials”RESNA 2014 Annual Conference to be held in Indianapolis!May 7, 2014In “Conferences and Events”2010 RESNA Conference in Las VegasMay 11, 2010In “Conferences and Events”
Image Source: EnableNetInc.comTalkTrac is an assistive technology device that assists people in communication. TalkTrac makes communication on the go easier because it’s a wearable communicator. TalkTrac features four messages and two levels for a total of eight individual messages. It’s useful for breaking the ice, talking with family and friends, interacting with classmates, and even recording personal information and to-do lists. TalkTrac is a perfect companion for children and adults on the autism spectrum, helping them feel more comfortable in social situations.Features include:80 seconds of total recording time8 messages2 volume levelssensitive activation areasit’s compact, portable, and durablelightweight devicebattery charger includedvelco® wrist bandShare this…TwitterFacebookPinterestLinkedInEmailPrint RelatedGoTalk 20+, an augmentative communication deviceOctober 30, 2013In “Products and Devices”GoTalk 20+October 17, 2013In “Products and Devices”GoTalk Express 32July 9, 2015In “Communication”
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM Sudipto GhoshJune 18, 2019, 5:00 pmJune 18, 2019 MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered AnalyticsToday’s marketers are thriving in a complex personalization-driven market where customer journeys are getting exceedingly painful to map. With multiple shopping platforms available for customers, it’s turning out to be a minefield of ‘lost’ opportunities for marketing teams that are yet to invest in a Customer Data and Analytics Platform. The MarTech landscape is buzzing with recent innovations focused to increase engagement and build loyalty that will pay off now and in the long term. In one such significant development, Adobe has announced a new, industry-first capability in Adobe Campaign for real-time personalization inside their Adobe Experience Platform. It is called Triggered Journeys.In a blog, Ronell Hugh wrote, “With the goal to deliver business value that is central to customer needs and their specific implementations, we are announcing the first four use cases of Adobe Experience Platform that brands can leverage to make experiences matter and deliver on the promise of Customer Experience Management (CXM).”Triggered Journeys from Adobe makes scalable, real-time, personalized engagement at an individual level a reality. This can be integrated to Adobe’s email and cross channel marketing solutions for B2C marketers. Built leveraging Adobe Experience Platform and automation powered by Adobe Sensei, Triggered Journeys is the industry’s first open platform for Customer Experience Management (CXM).Does Customer Experience Delivery Make a Lion’s Share of all Marketing Budget?According to a report, Customer Experience is the primary way respondents cite their organization will set themselves apart from the competition over the next five years (25%), ranked above product quality (20%), innovation (13%), mobile (3%), and price (2%).With the availability of Big Data that can be better refined and analyzed for real-time Customer Intelligence and Business Analytics, we see Customer Experience making further in-roads into the marketing landscape. MarTech vendors such as Adobe that have in-house AI and Machine Learning capabilities to tie in Customer Data, Analytics and Real-time personalization are expected to serve contextual experiences and service to customers at scale.Organizations that report being “very advanced” in CX are over 3.5 times more likely to have exceeded their top 2018 business goal. – Adobe reportAdobe has proved that it’s focusing on the marketing needs for better customer experiences delivered through analytics-based personalization. The objective of Triggered Journeys – empower the B2C marketers in setting up personalized messaging that’s initiated and customized by customers’ actions.What Triggered Journeys Look Like in Experience Management and Mapping?Adobe’s MarTech customers can now define an “event” as indicated by a consumer’s interaction with a company, anywhere along the customer journey. It simplifies the cross-channel journeys by breaking down each interaction into a series of touchpoints. These touchpoints could be email, push notification, in-app or any other channel critical to your business. Using Adobe Sensei’s machine learning algorithms for automation, each touchpoint is then automatically triggered in real-time to the customer!Ronell added, “With Adobe’s Real-Time Customer Data Platform, brands can bring together known and unknown customer data to activate customer profiles, and get access to intelligent decision-making throughout the customer journey. This helps bridge marketing and IT siloes so they can find meaning in disparate data sets, and achieve a more holistic customer view without complicated integrations of costly workarounds.”He continued, “As a key use case for the Adobe Experience Platform, our Real-Time CDP helps brands truly centralize all consumer data in one location. And because it is built as an open and extensible ecosystem, enterprises can use APIs and tight integration with the rest of Adobe Experience Cloud to connect with other technologies in their marketing stack.”An event within Adobe Campaign is an activity defined by a brand that’s configured to pick up specific actions. Other events brands can set up include a customer’s change in loyalty status, engagement with customer support, and weather or location changes.Who can Leverage Adobe’s Triggered Journeys?Adobe Analytics is already a leading player in the Customer Data and Data Management landscape. Triggered Journeys happen in real-time through activation in Adobe Analytics – an industry-first when it comes to cross-channel customer engagement.Triggered Journeys automatically ties into Adobe Analytics, bringing together all the data from other tools and departments that interact with customers. These could be Marketing, Sales, Customer Service, and Email data, and even Product Development data. This automation of data integration for customer mapping breaks down the wheel of redundancy and wastefulness that were built on static, siloed customer data. To fully enable Adobe Analytics’ users with clear insights, Adobe now normalizes data across the enterprise with Experience Platform to power Real-Time Customer Profiles to deliver cultivated experiences for each customer.Together with Adobe Sensei, Adobe Experience Platform enables brands to engage with individuals in a contextual, personalized way across channels, in the most meaningful moments.AI + Real-Time Customer Journey Analytics: Win-Win for Marketing and Retail TeamsIn a blog, Adobe’s Kristin Naragon explained the various advantages of leveraging Triggered Journeys for CXM. Some of the benefits are:Real-Time Messaging to Power In-store Interactions with CustomersAdvertisers and retailers can deliver real-time personalized experiences within brick and mortar stores based on an individuals’ physical locations and past shopping behaviors.Live Event Purchase and NotificationNow deliver a holistic shopping experience to customers at sporting events or concerts. For example, brands can engage customers once they make a purchase – pre-event, during the actual event and post-event, such as a discounted seat upgrade offer when entering the stadium.Real-time Customer Service and RatingBrands can continue combining service information with customer data to provide a better experience. It will automatically notify a customer about any delay in services, unavailability of spare parts or technical challenges resulting in below-average servicing.Customer Loyalty and AdvocacyBrands can deliver location-based experiences that tap into their own infrastructure combined with Experience Platform. With Triggered Journeys, brands can fully incentivize customers by gamifying interactions tracked by beacons, rewarding and guiding them to their next challenge through mobile app channels.CXM and The Race to the Top of MarTechWe sense a definite change in the way Marketing Clouds, CRM and Analytics platforms are all coing together to deliver on the promise of real-time CXM. Salesforce’s recent acquisition of Tableau and Google- Looker deal could further bridge the perennial gaps in CXM that modern CMOs an Marketing experts often complain about. In this race to become the number one company of the CXM space, we expect players like Oracle, Genesys and IBM to come up with a significant announcement very soon. Adobe Experience PlatformAdobe MarketingAIanalyticscustomer dataCXMdataNews Previous ArticleAcquia Unveils Faster, Easier Personalization for MarketersNext ArticleOracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content
Utilizing Marketing Data to Create Emotional Customer Loyalty Keith LifschinMay 6, 2019, 7:19 pmMay 6, 2019 Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are tracked, purchases are saved, abandoned carts are recorded, loyalty actions are rewarded. A complete record of interactions exists whether or not a marketer is using a system to do so.However, marketers who leverage this data are likely to provide stronger messaging that resonates with customers while creating exceptionally engaging experiences. Creating more loyal customers and driving more revenue all starts with tailored customer experiences, put into effect with intelligent marketing using customer data.Technical ArchitectureThe technical architecture of customer data management is the foundation for managing and using such data. While marketers don’t necessarily need to fully understand the underlying data models of the software they’re using, they do need to translate what they hope to accomplish with a system so internal and external partners can properly design it. Flexibility and customization are paramount.Read More: How to Fight Ad FatigueIntegrativeMore customer data means more intelligent marketing campaigns. Thus, marketing systems should have the ability to integrate and pull in data from any source. For example, a marketing system that is integrated with a point-of-sale system which updates in real-time allows marketers to exclude a customer who just purchased a product from a future campaign featuring said product. If the marketing system was updated with customer purchases via a nightly batch upload, the brand might turn customers off by marketing a product they already purchased. Resolute Customer IdentityA single view of the customer allows brands to create personalized messages that achieve the one-to-one communication both marketers and customers crave. In order to attain a single customer view, data must be connected to a customer profile with a unique identifier. Without a resolute customer identity, data without context is simply a set of ones and zeroes.Read More: Why Has Zuckerberg Taken a Bold Stride Towards Becoming a ‘Privacy-Focused’ Platform?Data Without BordersRemember when you were charged by the number of text messages you sent or the number of minutes you used for your wireless phone bill? An overage of either would deliver you a massive fine. Such financial disincentives should not be built into any marketing system. Every day, brands and their customers create more and more data, a trend that will only continue as marketing campaigns are increasingly sophisticated and personalized. As such, marketing systems need to be built to handle the scale, speed, and accuracy demanded by enterprise B2C brands.Impactful Campaigns“Right message, right time, right channel” is a marketers adage to get customers to respond, engage, and purchase. This doesn’t happen without the customer behavior and preference data helping to create campaigns that speak to customers. The right message for the customer lies in what communications they have already responded to and what products they purchased. The right time requires an understanding of their journey, what pages they viewed, what offers have interested them, and what content they have read. While considering both the right message and the right time, marketers also need to know what channels that each customer responds to best, then send the message on those channels.Data is the key to marketing to customers and creating loyal relationships. Marketers must leverage all data available to resolve customer identity and create intelligent, personalized campaigns. This will ultimately create emotional loyalty, which drives higher engagement and eventually, more revenue.Read More: How AI will Change the Game for Influencer Marketing B2CCheetah Digitalcustomer experiencescustomer loyaltyMarketing Technology Previous ArticleNew Soda Study Reveals Significant Increase in Customer Personalization Budgets Despite Lag in CapabilitiesNext ArticleMedia.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces
Leading French Insurance Provider AG2R LA MONDIALE Chooses Vlocity to Digitally Transform Sales and Customer Operations Globe Newswire5 days agoJuly 18, 2019 Customer OperationsMarketing Technology NewsNewsSalesVlocity Previous ArticleReimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0Next ArticleCirrus Insight Announces Phil Sims as Chief Technology Officer Vlocity Inc., a leading provider of industry-specific cloud software, announced that AG2R LA MONDIALE has contracted to use Vlocity Health applications to transform sales and customer operations in order to better serve its health and protection, retirement and savings markets. Vlocity Health, which runs natively on the Salesforce Platform, will enable AG2R LA MONDIALE to increase agency productivity, improve customer engagement, and support ongoing business agility.AG2R LA MONDIALE will replace several legacy sales and customer relationship management systems, providing them with a single, streamlined system of engagement for its sales agents and customer service representatives. With integrated information, tools and processes, the new system will enable AG2R LA MONDIALE’s sales agents to be more productive and optimize interactions with new and existing customers across different channels and devices.Marketing Technology News: New TimeTrade Schedule-A-Demo Solution Helps B2B Software Companies Increase Inbound Lead-to-Meeting Conversion by 4X“Engaging customers successfully throughout the entire lifecycle is key to our business growth,” said Yasser Echoukry, Director of Digital Collaboration and Distribution at AG2R LA MONDIALE. “We chose Vlocity for its ability to rapidly implement a powerful platform for customer and sales management – giving our agents a 360-degree customer view, rules-based customer journey creation, and guided and automated customer engagement processes. We also need to easily integrate processes across front, middle and back offices, and quickly innovate and offer new products and services. We look forward to taking our digital transformation to the next level together with Vlocity.”“We share AG2R LA MONDIALE’s view that the customer must come first – and we are confident that the company’s long history of industry leadership and high-quality customer engagement will prevail and grow during this time of digital transformation,” said Kevin Riley, senior vice president and general manager of Vlocity Health. “We are very pleased to be supporting our new customer at such a pivotal time in their evolution as a business.”Marketing Technology News: Blue Prism Collaborates with Microsoft to Deliver Free Cloud Trial on AzureVlocity Health is 100% additive and native to the Salesforce platform, delivering key benefits to customers from the start and over the course of the relationship. Vlocity extends the Salesforce platform with solutions that transform areas like product catalog, rating, sales, underwriting, employee enrollment, account installation, renewals, policy administration, provider network operations, and channel management. This enables customers to take Salesforce deeper into the health insurance stack and meet their strategic needs.Marketing Technology News: Aussie Anthony Capano appointed Managing Director, International at Rakuten Marketing
Akamai Introduces the Edge Cloud Solution, Designed to Scale, Secure and Simplify IoT Connected Device and In-Application Messaging PRNewswireJune 17, 2019, 2:31 pmJune 17, 2019 IoT Edge Connect, the newest product in the Edge Cloud solution line, enables real-time messaging and reliability to millions of IoT and application endpointsAkamai, the intelligent edge platform for securing and delivering digital experiences, unveiled Edge Cloud, a solution line that leverages the power of the Akamai edge platform to streamline and secure the delivery of data to connected devices and in-application messaging at scale. Edge Cloud is designed to serve the needs of businesses bringing billions of endpoints online as part of the IoT connected device revolution and further boost the adoption and power of in-application messaging.Solves Critical Scale and Operational Challenges According to IoT Analytics Research, by 2025, approximately 22 billion connected devices will be sending data across the Internet. In addition, billions of application instances will be sending trillions of messages, and these endpoints represent both vast opportunities and challenges for businesses in terms of harnessing, distributing and protecting the data.From car makers to hotel operators, virtually every industry is incorporating endpoints in the form of connected devices and applications into their business strategies, capitalizing on the ubiquity of Internet access. However, building and managing the infrastructure required to support, scale and secure these experiences can be incredibly time-, cost- and resource-intensive for organizations and not a part of their core competency.“Akamai is investing to extend its network capabilities with the goal of meeting the unique needs of the growing IoT device and application messaging markets,” said Craig Adams, senior vice president and general manager, Web Performance and Security, Akamai Technologies. “Delivering massive amounts of data across the globe securely is in Akamai’s DNA. We are focused on developing technology designed to scale, simplify and secure the way IoT and application data is delivered to endpoints.”Marketing Technology News: Nami ML Emerges from Stealth to Unveil the Future of Mobile App SubscriptionsOffers Global Scale and Connectivity for Data Management The Edge Cloud solution line provides global scale that other data platforms for IoT and messaging lack. Most vendors designed their networks to serve the early adopters where scale, manageability and performance were not necessarily a concern. As more use cases emerge for IoT and in-application messaging, such as Message Queuing Telemetry Transport (MQTT), the need to offer connectivity for billions of devices, real-time data delivery and capabilities that allow for easier data management are a requirement.IoT Edge Connect, a new product within the Edge Cloud solution line, tackles these challenges head on by offering a secure framework. Both resource-constrained IoT devices and applications using MQTT for messaging can send or publish information about a given topic to a server that functions as an MQTT message broker.IoT Edge Connect offers:Scalability: IoT Edge Connect is architected to scale to support hundreds of millions of endpoints and 10-times more messages than other IoT or in-app messaging cloud solutions. The service reduces device battery drain and optimizes data delivery speed and volume.Ease of use: Because the service is designed as one continuous global service (logical service) and is fully integrated with an all-in-one data stream, distributed database and a key value store, operations are simplified across the globe.Security: End-to-end mutual authentication is designed to ensure secure communication between connected endpoints and the Akamai Edge Cloud, while the fully-managed solution also supports data isolation requirements.Reliability: Businesses can easily and efficiently take advantage of MQTT. In fact, the service is the only International Standard Organization-compliant cloud broker of the major cloud providers with all three levels of Quality of Service (QoS).Marketing Technology News: Intertrust and Vewd Partner to Introduce Next Generation Content Protection for HbbTVWith IoT Edge Connect, developers can enable low-latency interactions with millions of endpoints and process data in real-time. Customers using the service can reduce network, compute and database build out, reduce security breaches and improve manageability, avoiding the need to develop and maintain proprietary and costly IoT and in-app messaging networks.“Akamai believes that we are offering the next generation of messaging with scalability, operational simplicity and security, providing a turn-key solution that allows customers to focus on their core business rather than integrating and managing discreet but necessary components for messaging,” said Lior Netzer, vice president and CTO, IoT, Akamai. “With the launch of IoT Edge Connect, we’re harnessing the power of the Edge and bringing it to the next frontier of connected devices and applications.”Marketing Technology News: Loyalty Brands Announces Partnership with Textellent To Deliver Innovative SMS Sales & Marketing Capabilities AkamaiEdge Cloud SolutionIn-Application MessagingIoTNewsQuality of Service Previous ArticleTranslations.com Debuts Four New Salesforce Cloud Integrations For GlobalLink Translation Management SystemNext ArticleEpos Now Launches Shopify Integration to Simplify Offline and Online Business Management